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Vector helps B2B marketers build contact-level advertising audiences from real buyers who visit their websites, engage with their ads, and research their competitors.
To build awareness and give its audience a more personal way to connect with the people behind the brand, Vector launched This Meeting Could’ve Been a Podcast.
But producing a polished video podcast requires more than a strong concept. Vector needed the production resources, studio environment, and technical support to turn the show into a consistent brand platform.
The Challenge
Vector wanted to create a high-quality B2B podcast that would help its target audience get to know the people behind its marketing team and build trust with the brand over time.
The company did not have the internal production resources needed to manage the full recording process, including set design, video, audio, lighting, color, pickups, and footage delivery.
Vector needed a production partner that understood B2B podcasting and could create a repeatable process without placing a heavy operational burden on its internal team.
The Approach
Before the first season, Sweet Fish worked with Vector to develop a customized set and production aesthetic for the show.
Every five months, the Vector team travels to Sweet Fish’s Florida studio to record a new season. Over two production days, the teams capture eight full episodes.
Sweet Fish manages the technical production process, including:
- Studio and set preparation
- Video and audio recording
- Lighting and sound
- Color correction
- Pickups
- Footage delivery
Sweet Fish has also worked with Vector to shape and refine the show across its first three seasons.
This production model gives Vector a dependable way to create a full season of content efficiently, without building an internal studio or production team.
The Results
Since launching the show, Vector has released 24 episodes across three seasons.
In just over a year, This Meeting Could’ve Been a Podcast generated approximately:
- 40,000 views and listens
- 2× podcast downloads from season one to season two
- A 50% newsletter open rate
- More shares and conversation than 90% of shows on Spotify
The show has become a meaningful awareness driver for Vector, helping B2B marketers become more familiar with the people behind the brand.
Rather than relying on a single campaign or short-term promotion, Vector has built a repeatable platform for creating familiarity and trust at scale.
Why It Worked
The partnership worked because Vector did not have to choose between production quality and operational efficiency.
Sweet Fish gave the team a customized studio environment, a reliable production process, and a partner that understood what goes into a strong B2B show.
By capturing eight episodes in two days, Vector can maintain a consistent podcast presence while keeping the demands on its internal marketing team manageable.
As Vector’s VP of Marketing shared:
“They understand what goes into a truly great B2B podcast.”