A High-Impact Video Podcast Takes a Full Team

Podcasting isn’t a one-person job. 

Sure, you could grab a mic, hit record, and wing it. But if you want a video podcast that actually builds your brand (instead of just existing in the content void), you need a team—a well-oiled machine that handles everything from strategy to post-production.

The best podcasts don’t just happen. They’re crafted. They’re strategic. And they take a group of talented people playing their specific roles to create an engaging, high-quality show.

So, who do you need on your podcast dream team? Here’s our list (keep reading to learn more about each role): 

1. Executive Producer
2. Producer
3. Video Capture Team or Specialist
4. Video Editor
5. Graphic Designer
6. Social Media Manager
   
   -BONUS ROLES-
   
   
7. Audio Engineer
8. Guest Relations Manager 
9.  Paid Growth Manager

1. Executive Producer: The strategic mind behind the podcast

Every great video podcast starts with a strong strategy. That’s where your Executive Producer comes in.

This role isn’t just about pushing content out the door — it’s about making sure every episode serves a purpose and is optimized for distribution, audience engagement, and growth. They also play an important role in defining the strategy for repurposing your content.

The Executive Producer is responsible for:

✔ Defining the vision → What’s the podcast’s niche? Who’s the audience? What are we trying to accomplish?
✔ Developing the content strategy → What topics will resonate? How do episodes tie back to business goals?
✔ Keeping the podcast aligned with the brand → Making sure messaging, tone, and overall quality stay consistent.

Think of them as the director of an orchestra—making sure all the moving parts come together into a beautifully executed show.

2. Producer: The master of execution

Your Producer is the glue that holds the entire production together. Without them, your podcast could be a chaotic mess of missed deadlines and unorganized episodes. Have a great Executive Producer? They can play these roles too. 

This role is all about coordination, including:

✔ Keeping production on track → Scheduling recordings, managing deadlines, and ensuring a smooth workflow.
✔ Managing guest or co-host logistics → Coordinating invites, follow-ups, and ensuring guests have everything they need.
✔ Problem-solving in real-time → When tech glitches happen (because they will), the producer is the one who figures it out.

They’re like a project manager for your podcast, making sure every episode gets from idea to execution on time.

3. Video Capture Team: The people who make it look professional

If you’re doing a video podcast (which you should be), the Video Capture Team is crucial. This crew makes sure that your set, lighting, and recording setup are on point.

What they handle:

✔ Set design & aesthetics → Making sure your background, branding, and lighting look polished and professional.
✔ Camera & audio setup → Positioning the right angles, optimizing lighting, and ensuring crisp audio quality.
✔ Live troubleshooting → Fixing any on-the-spot issues with video, sound, or recording software.

Remember: Good content isn’t just about what you say—it’s about how it looks and feels. If your video looks like it was shot on a potato, people will scroll right past it.

What does high-quality video podcast production look like? Check out the Creator House. 

4. Video Editing Team: The unsung heroes of engagement

Raw footage is never ready for prime time. That’s where the Video Editing Team comes in to transform a good conversation into a scroll-stopping piece of content. The best video editors aren’t just great at making footage look pro… they’re also tapped into trends and niche-specific performance best practices. 

✔ Cutting & polishing → Removing awkward pauses, filler words, and dead air.
✔ Optimizing for different platforms → YouTube needs a different format than LinkedIn. TikTok clips need a whole different energy. The editing team makes sure everything is tailored for the right audience.
✔ Adding engaging elements → Think animations, subtitles, transitions, and branded graphics.

A great video editor goes beyond making your content watchable — they make it highly engaging.

5. Social Media Manager / Writer: The distribution powerhouse

A podcast without promotion is like a billboard in the middle of the desert. The Social Media Manager/Writer makes sure your podcast actually gets seen by the right people through organic distribution.

They handle:

✔ Social media content → Creating post copy, video clips, and graphics to promote each episode.
✔ Content scheduling & engagement → Making sure your podcast is posted on all the right platforms and actively engaging with listeners.
✔ Engagement and community building → Interacting with your audience across platforms to build genuine connections and support. 

Bottom line? Great content needs great distribution. Otherwise, even the best podcast will disappear into the abyss of the internet.

6. Designer: The master of visual consistency

Your Designer is responsible for making sure your podcast looks as good as it sounds. They also help with repurposed content and creating distributed content that performs and brings your brand to life. This role covers:

✔ Custom thumbnails & episode art → Eye-catching visuals that make your content stand out.
✔ Branded social media graphics → Ensuring your promo assets align with your podcast’s aesthetic.
✔ Overlay animations & effects → Adding branded motion graphics to enhance the video experience.

Why does this matter? Because people judge content by its cover. If your visuals look amateur, people will assume your podcast is amateur.

Bonus roles that take your podcast to the next level

If you’re serious about making your podcast a powerhouse for brand growth, these additional roles can take your show to an industry-leading media property.

Audio Engineer: The sound perfectionist

Bad audio = instant drop-off. 

No one wants to sit through an episode filled with echoes, background noise, or jarring volume levels. Your Audio Engineer makes sure every episode is polished and professional.

✔ Cleans up background noise → Whether it’s a siren outside or a mic pop, they make sure it’s gone.
✔ Balances sound levels → So your guest isn’t whispering while your host is shouting.
✔ Mixes intro/outro music & effects → Giving your podcast a smooth, high-quality finish.
✔ Formats audio for different platforms → Optimized for Apple Podcasts, Spotify, YouTube, and more.

👉 Pro tip: If you’re using video, audio quality is even more important. People will tolerate bad video, but bad audio? Nope. They’ll click away in seconds.

Guest Relations Manager: The connector

If you’re talking with guests or guest co-hosts, a relations manager can dramatically reduce friction. Your guests aren’t just talking heads—they’re potential partners, clients, and brand advocates. The Guest Relations Manager ensures every guest feels valued and maximizes the relationship beyond the interview. Plus, you’ll save loads of time in the booking and scheduling process.

✔ Handles outreach & booking → Identifies high-value guests and secures them for the show.
✔ Prepares guests for the interview → Provides talking points, tech checklists, and scheduling details.
✔ Follows up post-episode → Strengthens relationships, encouraging guests to share their episode.
✔ Manages long-term connections → Keeps in touch for future collaborations, referrals, or partnerships.

Paid Growth Manager: The amplifier

Organic reach is great, but if you want to scale fast, you need a Paid Growth Manager to amplify your podcast’s reach using paid strategies.

✔ Runs paid ads on LinkedIn, Facebook, YouTube, and TikTok → Getting your podcast in front of the right audience.
✔ A/B tests ad creatives → To optimize engagement and maximize return on ad spend (ROAS).
✔ Uses retargeting → Bringing back website visitors or social media engagers to convert them into listeners.
✔ Manages sponsorship collaborations → Working with influencers or industry publications to promote your podcast.

👉 Pro tip: If you’re investing in video, YouTube ads are an insane growth hack. A Paid Growth Manager can use short, engaging clips to drive massive traffic to your full episodes.

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How to build a podcast team that wins

Not every brand can start with a full team—but that doesn’t mean you should go it alone. Here’s how to structure your team based on your resources:

If you’re a small brand → Start with an Executive Producer, Video Editor, and Social Media Manager.

If you’re scaling up → Add a dedicated Designer, Video Capture Team, and Guest Relations Manager.

If you want a full-production powerhouse → Have specialists for each role to maximize efficiency and quality or partner with a full-service agency. 

The more you invest in your podcast team, the more you’ll stand out in an ocean of forgettable content.

Why a team matters more than ever

A high-quality podcast isn’t just a content strategy—it’s a brand-building machine. But only if you do it right.

That’s why building the right team is everything. From strategic planning to post-production, every role plays a critical part in making sure your podcast delivers real impact.

Prefer to have everything taken care of for you? Try finding a full-service agency. The best have an in-house team ready to bring your podcast to life.

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