Category

Social Media

What is Digital Content Creation?
B2B Marketing
What is Digital Content Creation?
Digital content creation is the key to staying relevant and building your media brand. Learn more with Sweet Fish Media.
Beth Bagley
June 5, 2024
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How to Grow Your Podcast Audience: 14 Steps To Success
#BehindtheCurtain
How to Grow Your Podcast Audience: 14 Steps To Success
Grow your podcast audience by optimizing for SEO, cross-promoting on social channels, repurposing episode micro-videos to expand reach, and more.
Emily Kingland
May 30, 2024
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How To Revolutionize Your B2B Social Media Strategy
B2B Marketing
How To Revolutionize Your B2B Social Media Strategy
Explore effective B2B social media strategies to enhance your brand's presence and engagement across professional networks.
Beth Bagley
May 30, 2024
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Social Media Calendar: Why You Need One & How To Use It
Social Media
Social Media Calendar: Why You Need One & How To Use It
A social media calendar helps you stay organized and improve overall marketing performance. Learn how to use it and which to pick today.
Beth Bagley
May 17, 2024
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Building B2B Thought Leadership: An 8-Step Playbook
B2B Growth
Building B2B Thought Leadership: An 8-Step Playbook
B2B thought leadership requires a clear plan to be able to execute effectively. Follow our 8-step playbook to guarantee success.
Emily Kingland
April 1, 2024
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Top 9 Tips for B2B Social Media Marketing 2024
B2B Marketing
Top 9 Tips for B2B Social Media Marketing 2024
Elevate your B2B social media marketing with our top tips of 2024. Boost engagement, reach, and conversions with Sweet Fish Media.
Beth Bagley
April 1, 2024
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7 Tools to Keep Marketers Productive
Blog Post
7 Tools to Keep Marketers Productive
Your team has read the content marketing basics and your content distribution strategy is fine-tuned to a razor’s edge.
December 1, 2016
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Why Every B2B Marketer Should Have a Waterfall Content Strategy
Account Based Marketing
Why Every B2B Marketer Should Have a Waterfall Content Strategy
Consistent content production is hard. As a B2B marketer, there will be weeks when you can’t stop thinking of new content ideas...but inevitably, you’ll have times when the creative juices just aren’t flowing. While we haven’t nailed the formula for a magic creativity pill just yet, there is a realistic way to guarantee that you always have great content...even when your creativity is on vacation. The answer? Waterfall content.
James Carbary
September 9, 2016
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2016 Content Marketing Predictions
Blog Post
2016 Content Marketing Predictions
As a business owner, if you’re not creating and promoting quality content, you’re going to start 2016 already behind the online marketing pacesetters. Take a look at what experts are saying the world of content marketing will look like in 2016.
Felix Tarcomnicu
December 22, 2015
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5 Questions You Need to Answer Before Writing Your Company’s Next Blog Post
Content Marketing
5 Questions You Need to Answer Before Writing Your Company’s Next Blog Post
There’s a lot that goes into running a successful company blog. These are just a few of the most important things to consider for each and every post.
Jen Novotny
November 16, 2015
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How to Promote Your Content Like a Boss
B2B Sales
How to Promote Your Content Like a Boss
Promoting your content doesn’t have to be a time consuming task. The numerous social platforms and millions of bloggers to reach out to can seem daunting, but strong content marketing can be broken down into just three parts: influencer outreach, social media posting, and third party sharing.
James Carbary
September 24, 2015
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What Hiten Shah & Steli Efti Taught Us About Content Marketing
Content Marketing
What Hiten Shah & Steli Efti Taught Us About Content Marketing
Is creating original content that generates leads a daily battle for your business? Hiten Shaw from Kissmetrics and Steli Efti from Close.io contemplate the challenges of content marketing and how to best leverage repurposed content in a recent episode of their podcast: The Startup Chat. We took tons of notes while listening to the episode, then summarized the episode in this blog post.
James Carbary
August 24, 2015
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3 Reasons You Shouldn't Hire a Content Marketing Agency
Content Marketing
3 Reasons You Shouldn't Hire a Content Marketing Agency
Hiring an outside company to produce content for your business can seem like a waste. You know your industry. You know what your clients want. So why would you hire an agency to do that for you? Instead of telling you why you should hire us (or any other content marketing agency for that matter), we're going to tell you why you shouldn't.
Jason Vana
August 13, 2015
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3 Reasons Small Businesses Fail at Content Marketing
Content Marketing
3 Reasons Small Businesses Fail at Content Marketing
Your company's blog is an incredibly effective way to engage potential clients and organically grow the visibility and reach of your business. However, if your content marketing efforts are half-hearted, it may be doing more harm than good. If you want your business to stand out in the crowd, avoid these 3 content marketing mistakes that most small businesses are making.
Katie Pollard
August 10, 2015
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10 Easy-to-Use Design Tools for Small Business Owners
Content Marketing
10 Easy-to-Use Design Tools for Small Business Owners
Small business owners are great at a lot of things, but design isn’t always one of those things. Thankfully, there are plenty of online tools that make design easy for anyone. Here's a list of 10 tools that make design incredibly easy for small business owners.
Katie Allred
August 6, 2015
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3 Stupid-Simple Ways to Scale Your Content Creation
B2B Sales
3 Stupid-Simple Ways to Scale Your Content Creation
While it’s essential for you to blog regularly, let’s be honest — you just don’t have the time! You’re too busy running your business to even think about writing a blog post. We feel you. That’s why we’ve put together these 3 stupid-simple ways to scale your content creation.
Jason Vana
July 23, 2015
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27 of the Best Conferences for Entrepreneurs and Marketers
B2B Sales
27 of the Best Conferences for Entrepreneurs and Marketers
Great conferences are taking place every week, all over the world. It can be really overwhelming trying to decipher which ones are worth your time and money. Well have no fear, because we’ve done the research and necessary googling for you. Here are 27 of the best conferences for entrepreneurs and marketers.
James Carbary
July 9, 2015
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You Need a LinkedIn Strategy (copy this one)
B2B Sales
You Need a LinkedIn Strategy (copy this one)
According to Statista, LinkedIn has over 364 million users as of May 2015 — all of whom are business professionals and many who are decision makers. So how do you turn LinkedIn into a lead-generating machine? How do you grow your business and authority among high-ranking business professionals? Simple. You implement a LinkedIn strategy.
Jason Vana
June 25, 2015
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Facebook Dark Posts: Why Every Small Business Owner Should Be Using Them
B2B Sales
Facebook Dark Posts: Why Every Small Business Owner Should Be Using Them
Believe it or not, Facebook isn’t trying to make marketing your product difficult. Facebook is protecting your customers better than you can while handing you the tools to reach your audience more effectively than ever. Introducing, the Facebook dark post (aka “unpublished posts”).
KC Procter
June 22, 2015
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4 Key Performance Indicators that Prove the ROI of Your Content Marketing
Content Marketing
4 Key Performance Indicators that Prove the ROI of Your Content Marketing
The owner of a business may not “get” content marketing, but even a technically disinclined leader understands cold, hard numbers. If a content marketer can track the ROI of their activities through key performance indicators and prove the value to decision makers, they'll find themselves instantly more influential and less often on the defensive during budget conversations.
KC Procter
June 18, 2015
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Never Write a Bad Blog Post Again (use this 12-point checklist)
Content Marketing
Never Write a Bad Blog Post Again (use this 12-point checklist)
Anyone can write a blog post. Writing a winning blog post — one that captures attention, draws readers in past the first few lines, keeps them engaged to the end, and sees them follow through on your call-to-action — that’s a little more difficult. We’ve taken the guess work out of writing a winning blog post. Use this 12-point checklist and win every time.
James Carbary
June 11, 2015
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7 Ways an Accounting Firm Could Dominate Social Media
Small Business Tips
7 Ways an Accounting Firm Could Dominate Social Media
The results of a 2014 survey by SocialCPAs and the Association for Accounting Marketing (AAM) shows how much and how well accounting firms are using social media platforms. The results? Not much and not well. The good news is that if your competitors are -- and I quote -- “struggling with the basics” of social media, it gives your firm an opportunity to shine! Here are 7 guidelines to help you get started.
Katie Pollard
May 22, 2015
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7 Business Blogs That Are Better Than an MBA
Content Marketing
7 Business Blogs That Are Better Than an MBA
The greatness of the internet is that information is free and available to anyone willing to find it. There are so many blogs that offer advice to small business owners, from content marketing to sales. We took a deep dive into the websites listed in this post, reviewed them, and put together a list of their top three blog posts.
James Carbary
May 15, 2015
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